Alonso Cisneros, Founder of Fire Horse

Alonso Cisneros

Founder, Fire Horse Consulting

An investor's eye. A builder's hands.

I've spent the last four years working directly with founders, and today I build and lead programs that have helped early-stage companies raise millions of dollars in follow-on funding. The work is hands-on and challenging: pushing founders on go-to-market strategy, stress-testing business models, sharpening the pitch, and asking the critical questions that most people avoid until it's too late. I work at the earliest, most formative stage of a business, where everything is still being figured out and the right question at the right moment changes everything.

One thing held true across all of it. The companies that moved fastest weren't the ones with the most resources. They were the ones who could say, plainly, what made them worth choosing, and point everything at it. That's the gap Fire Horse exists to close. Most businesses don't have a visibility problem. They have a clarity problem. The work is good. The reason to choose it was just never put into words a customer could repeat. We find those words, then build the presence and the systems to carry them. This isn't about reinventing how you work. It's about making sure the business you've already built is finally understood, and easy to find.

Fire Horse is the most personal work I've done. I've watched the right tools change the trajectory of a young company, and I believe a business that has earned its reputation deserves the momentum to match it. That's the whole idea: find where the momentum is leaking, put a real number on it, and get the business running the way it was built to.

If there's one piece I light up on, it's helping a business get clear and go to market. A great business that no one understands doesn't grow. Naming exactly who you serve, sharpening the one reason to choose you, and choosing the channels that actually reach the right customers is, more often than not, the single biggest unlock a company has. It's the work I'm best at, and the work most businesses have never had someone do with them.

Every Fire Horse engagement runs on The Stride Method, the same discipline I used with founders, now pointed at businesses ready to grow. We read the three drivers of growth, put a momentum rating and a real dollar figure on each, and turn it into a sequenced roadmap: what to do, in what order, and the payoff to expect. Diagnosis first. Numbers always. A plan you could hand to anyone on your team.

I hold a B.S. in Social Policy from Northwestern University and am a U.S. Fulbright Fellow, having completed my Binational Business fellowship at an early-stage venture capital firm in Mexico City. Today I work at a tech economic development nonprofit helping catalyze Chicago's tech ecosystem, connecting early-stage startups and small businesses with the capital and resources to grow and scale.

Different rooms, one through line: turning constraint into momentum.

Through The Stride Method, every engagement starts with an honest read of where your business actually is, and ends with a clear path to where it runs on its own.

Three principles behind every engagement.

01

Diagnosis before prescription

We find the one constraint holding back growth before touching anything. The right fix depends entirely on naming the real problem first.

02

Technology only where it earns its place

No tools for their own sake. Sometimes the answer is a better website, sometimes automation, sometimes something simpler than either.

03

Honest counsel

That includes telling you what is not worth doing. A plan you can trust is worth more than a longer invoice.

Ready to hit your stride?

A 30-minute intro call. No pitch, no obligation. We'll talk through how your business runs, where it's stuck, and what getting clear could look like. If we're a fit, we'll tell you. If we're not, we'll tell you that too.

Or write to hello@runfirehorse.com